WordPress themes have practically made website coding redundant, thanks to their pre-built functionality and ease of use. Unless you want something specific or purely customized, you’re fine with a pre-built theme.

Both Divi and Avada are considered excellent options and rank among the best WordPress themes. They’re popular, reasonably priced, support WooCommerce, and have many other benefits. But which one should you choose to build your site upon?

Let’s go through the article below and find out. I’ll compare both themes on various variables to help you better understand which one will better suit you.

Table of Contents

DevelopersAvada is a product of  ThemeFusion. Divi is a product of Elegant Themes.
Ease of SetupSlightly easier than Divi. Easy to set up.
Backend Page BuildingYou can access and edit the backend using the theme’s native “Fusion Builder” Drag-and-drop page building makes it easy to understand and use.
Frontend Page BuildingFusion Builder live is Avada’s frontend builder Divi Builder is Divi’s frontend builder
Support and DocumentationDedicated support is available, and a huge community following that is always ready to help the users.Dedicated support available. This theme also has a huge community following ready to help users.
Content Layouts94 theme layouts available to import once you activate Avada.2300+ layouts available and ready to use.
Full Theme Building SupportYou can customize the theme in whichever way you like.You can customize the theme in whichever way you like.
Speed and PerformanceReasonable performance. Will need some external optimization via plugins and fast hosting.Little faster than Avada but still needs external performance optimization.
CustomizationHighly customizable. Highly customizable.
WebshopsCompatible with WooCommerceCompatible with WooCommerce

A quick glance at the table above shows that both themes are neck and neck with each other. If one lacks somewhere, it supersedes the other somewhere else.
So, it’s a battle worth further exploration. Let’s dive a little deeper and look closely at Divi vs. Avada.

Divi Theme – An Overview

The Divi WordPress theme is developed by Elegant Themes, a leader in WordPress themes and templates. Known for its flexibility and versatility, Divi is equipped with a built-in drag-and-drop builder known as the Divi Builder.

The theme enables users to build almost any type of website without coding knowledge. Let’s now briefly surf through the pros and cons of Divi below.

Beginner-friendly drag-and-drop interface.Divi leaves many shortcodes behind, which may break your pages if you switch themes.
Highly customizable. There’s hardly any feature that you’ll not find when working with Divi.While Divi is user-friendly, it also has many features that can take some time to master. (Not a major downside, though).
Developers constantly improve and update it, keeping it compatible with the latest WordPress version.Divi can be heavier than other themes because of its feature-rich nature. This might affect the performance of your website, particularly if you’re on lower-tier hosting.
Pre-made layouts make it easy to have a starting point for the site. You can tweak the design to customize it for your brand further.Divi is not free. Some users might find this pricing model expensive, especially if they plan to use the Divi theme only.

Divi’s Features:

  • Divi Builder
  • Pre-made Layouts
  • Customization
  • Responsive Editing
  • Split Testing and SEO Tools

Avada Theme – An Overview

Avada is a product of ThemeFusion. This WordPress theme gives you high flexibility and customization options with easy drag-and-drop functionality. Also, it comes with its own dedicated page builder for page and post designing, called Fusion Builder.

The Fusion Builder allows you to build column layouts with responsive containers and design elements like headlines, images, text blocks, and sliders. Basically, you can create almost any type of website design via Avada.

Let’s review Avada’s pros and cons now.

User-friendly interface that makes designing easy, even if you don’t have a background in web design.Avada can be overwhelming for beginners because of its many customization options.
Avada comes with a lot of customization options.Avada’s features can potentially slow down your website if not properly optimized.
Its responsive design adjusts to all screen sizes, from desktops to mobile devices.Requires regular updates for the theme and its plugins. Failure can malfunction the website.
ThemeFusion offers excellent customer support for Avada users, including documentation, a community forum, and support tickets.Avada has some limitations when it comes to customizing the header and footer compared to some other themes.
Avada’s pros and cons

Avada’s Features:

  • Fusion Builder
  • Pre-built Websites & Page Templates
  • Responsive Framework
  • Easy and Beginner-friendly Setup

Divi vs Avada: Features Comparison

We’re done with the brief comparisons above. Now let’s cut open the themes and analyze in detail what each theme offers. Ready? Let’s go!!

Pricing Comparison:

Pricing is one pain point that can be a make or break for people. Let’s see which among Divi and Avada is a more affordable option.

The pricing for Divi starts at $89/year. However, to avoid the hassles of annual payments, you can opt for their lifetime plan for $249, which also includes lifetime support.

Avada has a simpler pricing model, and its regular license costs $69. However, the regular plan offers support for 6 months, and you’ll have to pay extra for continued support. Currently, the developers offer extended support for a discounted price of $21.38.

Final Verdict: Depends on your needs. Divi is the clear winner in pricing terms if you rely on support. However, Avada should be your obvious choice if you don’t need the support.

Ease of Setup: Before working on any theme, you’ll have to set it up. And the easier the process, the quicker you can finish the menial tasks and start developing. So, let’s see how easy it is to install each theme.

Overall, Avada’s development interface is one of a kind and easy to use as well.

Final Verdict: Both themes stand almost equal in this regard. I also can’t take sides because I liked a few features of both themes. So – it’s a tie.

Support & Documentation: Support and documentation are super important to have a good user experience. Because no matter how technically sound you are, you may need support every now and then, and any plugin or theme with adequate support and documentation will come in handy.

Thankfully, both Avada and Divi offer their customers excellent support and documentation. Plus, they both are popular with a very active community that’s there to help fellow users.

That said, let’s see how these two compare in this area.

Speed & Performance: Every website owner prioritizes speed and performance for their sites.

Let’s face it, both themes weren’t exactly born with a need for speed in mind. They carry a certain weightiness that, if left unoptimized, can weigh down your website’s loading time.

However, fear not, for Divi had a grand update in 2021 that nudges it slightly ahead in the performance race compared to Avada. But hold your horses, as the need for optimization still lingers if you desire blazing-fast loading speeds.

Here are three exhilarating ways to rev up your website’s performance:

  1. Use the right plugins: There are several plugins that can enhance your website performance. Some of them are WP Rocket, Nitropack, Autoptimize, etc.
  2. Lighten the content and scripts: Using shortcodes, compressed pictures, etc., can make your website load at supreme speeds.
  3. Get a fast WordPress hosting: With 10Corp, for example, you can have your WordPress website load in seconds.

Final Verdict: Divi emerges victorious, thanks to its performance updates. Yet, let us remember that both themes carry their own weighty baggage. To achieve lightning-fast speeds, you must enlist the aid of plugins and seek refuge in the arms of swift and reliable WordPress hosting like 10Corp.

E-commerce: Both themes are completely compatible with the most common E-commerce plugin for WordPress – WooCommerce. You can set up the shops with multiple functionalities.

Indeed, these two themes reign supreme when it comes to orchestrating ecommerce activities. They provide the canvas upon which you can weave the tapestry of beautiful WooCommerce stores. However, remember that these themes are heavy, which happens to be a downside for many ecommerce store owners.

So, you must ensure your website is optimized to its full potential and is backed by a reliable hosting provider. Only then can you safeguard your precious conversions.

The Conclusion – Which One Should You Use? Okay, it’s really hard to take sides. Both themes are lovely in their own right.

But I’ll side with Divi for three major reasons. I found its development interface slightly more convenient to use, and you can get the work done faster with its builder.

Second, Divi is slightly more performance-oriented compared to Avada. And I like my websites fast.

Third, setting up Divi is so convenient with 10Corp. All the time-consuming processes are circumvented, and you can get to work straight.

That said, this one is really a tough call because both are industry favorites. And my concluding statement will be – you can’t go wrong with either of them.

If you are interested in more, checkout the following comparisons blogs:

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